Eco-fashion trends are surging, driven by sustainability demands. Brands like Patagonia use recycled materials, while upcycling and thrift apps like Depop reduce waste. The global sustainable clothing market is projected to hit $15 billion by 2025, per Statista.
Consumers favor transparency—QR codes reveal supply chains. Innovations include lab-grown fabrics and biodegradable dyes.
Barriers: higher costs and greenwashing. Shop ethically via certifications like GOTS.
This trend empowers personal style with planetary care, proving fashion can be both chic and conscious.
